At AYUNA, we believe being clean is not a trend — it’s a commitment.
It’s not about removing a few ingredients:
it’s about formulating with rigor, with science, and with purpose.

We consciously choose what DOES NOT go into your skin. Discover it:

1. Known or suspected carcinogens
Examples: Nitrosamines*, PEGs, talc contaminated with asbestos, hydroquinone.
Why we avoid them: There is documented risk of carcinogenicity. Some are banned in certain countries, while others remain controversial even at regulated doses.
*Nitrosamines can form from certain amines, amides, or acrylates.

2. Endocrine disruptors and environmental toxins
Examples: Synthetic musks, phthalates, silicones (cyclic and non-cyclic), chemical UV filters, resorcinol, retinol derivatives, kojic acid, EDTA, triclosan.
Why we avoid them: They impact hormonal function, fertility, and ecological balance due to their persistence and bioaccumulation.

3. Ingredients with uncertain impact
Examples: Nanomaterials, irradiated ingredients, genetically modified organisms (GMOs), microplastics.
Why we avoid them: We apply the precautionary principle. When there is no clear evidence of long-term safety, we prefer to leave them out.

4. Common irritants and sensitizers
Examples: Sulfates, synthetic dyes, aggressive preservatives.
Why we avoid them: They can cause allergic reactions or irritation, especially in sensitive skin or with repeated exposure.

5. Petrochemical derivatives and low biological value ingredients
Examples: Petrolatum, paraffins, propylene glycol, synthetic polymers.
Why we avoid them: They offer minimal benefit to the skin and pose a high environmental impact due to their non-renewable origin and low biodegradability.

6. Ingredients misaligned with green chemistry
Examples: Synthetic peptides, ethoxylated and propoxylated compounds.
Why we avoid them: Their synthesis requires highly toxic reagents and solvents, posing risks to worker health and significant environmental impact.

7. Exclusion as a Principle at AYUNA

– We eliminate over 90% of commonly used cosmetic ingredients.

– We exclude any ingredient that raises concern — even if legal or widely used. Put simply: we assess every component based on its health and environmental impact, and have chosen to exclude more than 15,000 substances that do not meet our standards of safety, efficacy, and sustainability.

– We continually review and update our formulas in light of the latest scientific advances.

This is what clean beauty means to us: thoughtful, responsible, and uncompromising.

Hair & Scalp